A BOLD AND INSPIRING BRAND

AND YOU GET TO BRING IT TO LIFE.

HOW TO USE THIS GUIDE

In this guide, we outline the building blocks of the QEII Foundation brand, including who we are, what we stand for, what sets us apart, why we choose the words we use, and how we’ve decided to show it to the world.

Feel free to explore and get inspired and create something great!

BRAND GUIDELINES

WHO WE ARE

WE’RE IN THE BUSINESS OF SAVING LIVES.

With financial support from all levels of the community, the QEII Foundation helps fund new technologies, medical research, innovation and professional education that contribute to life-changing moments experienced every day by patients and their loved ones at the QEII. By working together with people who share a vision of better health, the Foundation strengthens care delivered at the QEII, improving the health and lives of Atlantic Canadians.

INSPIRING GENEROSITY TO ADVANCE HEALTH CARE THROUGH THE QEII. INSPIRING GENEROSITY TO ADVANCE HEALTH CARE THROUGH THE QEII.

BRAND STORY

BRAND GUIDELINES

Our brand is made up of core components that make us “us”. We’ve created guidelines around using those components to keep our brand consistent across all mediums.