We Are

QEII FOUNDATION CAPITAL CAMPAIGN

The QEII Foundation is on a mission to dramatically transform care by raising $100 million to elevate QEII New Generation to the next level. This will be the largest healthcare fundraising campaign ever in Atlantic Canada. And We Are not stopping until it’s done.

Usage guidelines

We Are heading usage

Usage: The We Are heading is the key graphic element and identifier for the capital campaign. It joins the care areas, donors, physicians, health care staff and the Foundation into one force to change health care at the QEII. The unique script font is relatable and approachable; as if it were written by the very people it represents. There are a few guidelines to follow in order to keep the campaign shining.

Always lead with We Are in text. Ex: We Are this…. We Are that… this will help maintain the true intention of the statement
Always present We Are in title case or capitalization when referring to the “We Are” Campaign
Primarily use the We Are graphic with an accompanying tagline
Make it big
Use it everywhere!

Creative guidelines

Tagline Usage

Usage: The tagline is the connector between all the groups and people encompassed in the “We Are” campaign. The tag can be interchangeable and dynamic depending on the execution. The following are acceptable uses for the tagline:

Campaign ex: Transforming health care, Defying what’s possible
Care Area/Priority ex: Cancer Care, Diagnostic Imaging

Creative guidelines

Image usage guidelines

Image selection

Usage: We are giving power to the people and the roles they represent. The campaign will showcase the strength, resilience and swagger of the people it represents. We are confident but not arrogant and we want our images to reflect that.

Strong/confident poses
Confident gaze, a slight smile is great!
darker background is preferred

Creative guidelines

Logos, files, templates & fonts

You can find these in our Resource Library

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QEII HEALTH SCIENCES CENTRE FOUNDATION

5657 Spring Garden Road
Park Lane Mall, Suite 3005
Halifax, Nova Scotia
B3J 3R4

Phone: 902 334 1546
Toll Free: 1 888 428 0220
Fax: 902 442 7172
Email: [email protected]

Charitable Business No: 88646 3496 RR0001